Amsterdam
Brand Identity Design
Brand strategy
Web design
Graphic design
Digital design
Logo design
Photography
Moving image
Amsterdam
Greymen
Approach
We built one identity with two clear routes, Performer and Corporate, so the creative and the corporate sides carry equal weight.
The real challenge was tone: a tax firm has to read as credible to a record label and as human to the artist signed to it. We shaped an identity that holds both, serious enough for the boardroom, warm enough for the studio, and split the site into a Performer and a Corporate path that meet under one brand. The system runs through branding, content curation, copywriting and collateral, built out on a low-code site that keeps the same calm, exacting feel wherever a client enters.
Outcome
One firm that now speaks fluently to both sides of its industry: resonating with international artists and creatives, while standing firm with the labels and fashion brands beside them. A brand and site where the creative and the corporate finally go hand in hand, without either being watered down.
