Amsterdam
Brand Identity Design
Brand strategy
Web design
Graphic design
Digital design
Logo design
Photography
Moving image
Antwerp

Hija Studio

A warm, material led identity for Hija Studio, shaped by Mediterranean restraint, cultural references from Brazil and Portugal, and a quiet sense of craftsmanship.
Approach
Brand identity and digital design were shaped around calm structure, tactile simplicity, and a refined sense of order.
The visual system draws on honest materials, soft light tones, and a minimalist line language to create a feeling that is both warm and precise. Thin stackable lines establish hierarchy across typography, layout, and navigation, bringing clarity to both print and web. Subtle brutalist cues add definition and character without disrupting the overall sense of ease.

Outcome

A cohesive identity and magazine design that position Hija Studio with clarity, distinction, and a strong editorial presence.