Our latest project for Selé — a soon-to-be-launched Amsterdam-based bed company — fuses together branding and product design, and is reminding us of the magic that can happen when different creative disciplines come together. We used the concept of twilight, the eclipse and darkers shades inspired by the night in our branding work to contribute to the overarching goal of restoring the art of sleep.
A taste of our art direction for Selé dreamy project. Inspired by the concept of twilight, eclipse and the shadows of night, we tried to create a serene sanctuary befitting the best sleep of your life.
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